According to Ian Wilkie, supply chain director at Brand-Rex, getting to grips with “green” is not only desirable, it’s essential because it makes really good business sense.

He explained, “The subject is one that many companies have ignored, others have just tried to use ‘publicity’ to appear green. These companies are totally missing the point.”

Wilkie went on to explain that, in fact, there are massive cost savings for every business to make simply from analysing where in its operations energy and “carbon” are utilised and emitted; and then starting to reduce the really heavy-duty ones.

“Our experience over the last ten years in ‘greening’ Brand-Rex operations has led to us becoming the lean, fit organisation that we now are. And this is turn has enabled us able to grow significantly whilst most other datacoms infrastructure manufacturers have been shrinking.”

	Greening Your Network According to Ian Wilkie, supply chain director at Brand-Rex, getting to grips with “green” is not only desirable, it’s essential because it makes really good business sense.